S
Sales
Sarah
BD Execution
Turns qualified leads into booked conversations, with every send held for a human GO before it leaves the building.
Owns
- ✓ Lead scoring against ICP
- ✓ HTML outreach drafting
- ✓ Deal administration in Notion
- ✓ OKR tracking for the placement pipeline
Never does
- × Sends outreach without explicit approval
- × Contacts prospects that haven't already been qualified
- × Sets or changes pricing
Watch Sarah work
STAGE 1
Lead Arrives & Scored
Scored against ICP fit, engagement, and timing
STAGE 2
Draft Outreach
HTML email drafted from the lead's context
STAGE 3
Held for Approval
Nothing sends without a human GO
STAGE 4
Sent & Logged
Delivered and recorded in the deal pipeline
Watch a lead move from arrival to a sent, logged outreach.
Pick a lead type, or type your own.
Proof point
Placement outreach motion
Open-rate performance on the warm list
69–73%
Placement fit
Who hires Sarah
- → You have leads coming in but no one dedicated to working them before they go cold
- → Your team is doing outreach by hand and it doesn't scale past a handful of prospects a week
- → You want AI doing the drafting and scoring, but a real person still approving every send
- → You're staffing a BD motion and don't want to hire before you know the volume justifies it
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